Advertising device



Dec. 15. 1925 I 1.565.355

' J. E. FARRELL ADVERTISING DEVI CE 51155151 1. 1924 2 shun-sheet 1 ADVERTASEMENT' Dec. 15 1925- 2 Sheets-Sheet 2 rims;

Patented Dec. 15, 1925.

PATENT OFFICE.

UNITED STATES JAMES E. FARRELL, OF THROOP, PENNSYLVANIA, ASSIGNOR OF ONE-FOURTH TO GEORGE GELATT, OF SCRANTON, PENNSYLVANIA.

ADVERTISING DEVICE.

Application filed August 1, 1924. Serial No. 729,543.

T all whom it may concern:

Be it known that I, JAMES E. FARRELL, a citizen of the United States, residing at Throop, in the county of Lackawanna and State of Pennsylvania, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification.

This invention relates to certain new and useful improvements in advertising devices, and the primary object thereof is to provide novel means for attracting the attention of the customer to the advertisement by and at the time of wrapping of the purchase by the merchant.

More specifically, the invention aims to provide a sounding device, for example one in imitation of a child saying ma-ma, which device is operated by the paying-out movement of the twine or cord, employed by the merchant, in the customary manner, in binding of the package containing the purchase of the customer.

The invention further aims to provide a device of this character, which is of simple and economical construction and which is positive in operation, so as to assure sounding thereof by and upon each unreeling -movement of the twine.

The invention has still further and other objects which will be later set forth and of themselves manifested in the course of the following description.

In the drawings Fig. 1 is a front elevation;

Fig. 2 is a top plan view;

Fig. 3 is a rear elevation, and

Fig. 4 is a side elevation.

In proceeding in accordance with the present invention, a base 1 is employed for seating support on a counter or stand, the base having a front 2 shaped in part to represent the head of a person bearing any desired shape or character of advertising. A vertical rod 3 is secured at its lower end to the base for the purpose of providing a in connection with dolls to imitate a child saying ma-ma, is secured to the frame and in a position adjacent to the lever 4. A member 8 connects the lever and sounding device so that upon each, movement of the lever about its pivot, the device will be sounded, as will be hereinafter more fully set forth. Extending vertically on the rear .of the front and to one side of the ball of twine, is a slotted vertical guide 9 receiving the lever4 in its slot, the purpose of which is to confinethe lever movements to a vertical. defined path. A horizontal arm 10 extends rearwardly from the front and has a cord-receiving eye 11 in its outer free end and at its inner end is formed with an ear 13 disposed at one side of the arm and provided with a similar cord-receiving eye 14. A flat platelike foot 15 is secured at one end at an incline to said side of the arm 10 so as to form a wedge-shaped recess between the arm and foot, through which recess the cord passes so as to retard the movement thereof by or through friction. The top of the front of the device is also provided with a cord-receiving eye 16.

In operation the cord or twine T, is trained upwardly and passed through the eye 11 of arm 10, thence through the retarding device formed by the foot and arm, and is then passed through the eye 14; of the ear 13, downwardly and through the eye 17 of the lever 4- and then extended upwardly and passed through the eye 16 at the top of the front, so that the merchant in tying or binding packages, has free access to the cord from the front of the device. Upon exerting outward pulling or paying out action on the cord, the latter will, due to the retarding device, be held through friction, until the cord effects upward movement of the lever 4 to its limit of upward movement, which through the medium of the connection member 8 causes sounding of the device 7, attracting the attention of the customer.

When the twine is released, following severing of the used part of the same, the lever 4 gravitates to normal position, the cushioning device acting to cushion its downward movement, the lever in its downward movement acting to pull the twine toward the device and away from the counter.

The device ma be shaped and used in various forms an ways. For example same may be suspended from the ceiling or other wise supported overhead, and the operative parts may be otherwise housed or concealed, the present disclosure being merely illustrative of one way in which the invention can be carried into practice. Various sound pro ducing or other like devices for attracting the attention of the customer may also be used if desired, the essence of the invention residing particularly in the mechanical production oi the human voice to attract the attention of the customer to the advertisement displayed on a support having the rep resentation of a human head thereon upon a purchase being made.

What is claimed is 1. In an advertising device, a relatively stationary member formed to receive advertising matter and having the representation of a sound emitting media thereon, a source of twine supply rearwardly of the member and concealed thereby, a lever independent of the member, and pivoted at one end to the rear thereof and concealed thereby, sounding means also rearwardly of the memher and concealed thereby, said sounding means being formed to imitate sound emitted by the representation, the lever being formed at its free end to be engaged by the twine so as to be actuated upon paying-out of the twine, and means to operate the sounding means by the lever movements.

'2. In an advertising device, a member formed to receive advertising matter and having the representation of a sound-emitting media thereon, a source of twine supply, means associated with the member for imitating sound emitted by the representation and means independent of the member and actuated by paying-out movements of the twine to operate the sound producing means whereby to create the impression that the sound produced is emitted by the representation.

3. In an advertising device, a member formed to receive advertising matter and having the representation of a human head thereon, a source of twine supply, voice imitating means concealed by the member, and means actuated by pay-out movements of the twine to operate the voice-imitating means whereby to create the impression that the sound is emitted the representation of the human head.

i. In an advertising device, a member formed to receive advertising matter, a lever pivoted at one end to the rear of the member, cushioning means to arrest downward move ment of the lever, sound-producing means connected to the lever for actuation thereby. and a source of twine, the member and the free end of the lever being "formed to engage the twine so as to cause the lever to be actu ated by paying-out movements of the twine.

5. In an advertising device, a member termed to receive advertising matter, a vertically slotted guide at the rear of the member, a lever pivoted to the rear of the member and extending through the slot of the guide, sound-producing means connected to the lever for actuation thereby, and a source of twine, the member and lever being formed to engage the twine so as to effect actuation of the lever by paying-out movements of the twine.

6. In an advertising device, a member formed to receive advertising matter, a vertically slotted guide at the rear of the member, a lever pivoted to the rear of the member and extending through the slot of the guide, a sound-producing means connected to the lever for actuation thereby, twine retarding means carried by the guide, and a source of twine, the lever and member being each formed to engage the twine, the twine passing from its source through the retarding means, thence into engagement with the lever and finally in engagement with the member.

In testimony whereof I affix my signature.

JAMES E. FARRELL. 

